In 1996, John and Tracey Skupny launched Lang & Reed Wine Company combining their more than thirty years of wine industry experience. Having worked in marketing for twenty-five of California’s finest wine producers, John began his direct work in the Napa Valley as the Marketing and Sales Director of Caymus Vineyards, 1984-1989. He later became Vice President of Clos Du Val Wine Company, 1989-1992, and then General Manager of the Niebaum-Coppola Estate Winery, 1992-1996. Since 1988, John has also been partner and consultant to Boulevard Brewing Company, a regional craft brewery located in Kansas City, Missouri.